The London-based organization, Plan UK, is taking a bold approach to ending child marriage in its new campaign bearing the slogan, “Give child marriage the finger.” Campaign ads feature the image of an empowered young woman using her ring finger (much as one might use one’s middle finger) to express her views on child marriage. The campaign invites supporters to:
Wear it. Share it. End it. Give child marriage the finger, take a selfie and share it online: #endchildmarriage
Likely to empower some and offend others, this campaign is sure to call attention to the issue it seeks to address. READ MORE: Give child marriage the finger, the provocative Plan UK’s campaign, By Beatrice Credi, West (17 March 2015).