Language access could prove a critical tool for candidates hoping to reach and mobilize a substantial U.S. voter demographic in this year’s presidential election. Many of the 25 million limited- and non-English proficient (LEP/NEP) persons residing in the United States are registered voters. Savvy candidates know that Spanish is the second most common language spoken in the United States, home to the world’s fifth largest Spanish-speaking population. According to the U.S. Census Bureau, 35 million people – or 12% of U.S. residents – speak Spanish at home. That’s why Spanish-language campaign ads are increasingly cropping up in key U.S. states.
READ MORE: Obama Por América, TIME (April 18, 2012).